Walmart Needs New Marketing People
Recently, I have seen some hype on the blogs about 11 Moms that were choose to be Walmart Moms. I’m not really sure why anyone would want to be a Walmart Mom. I mean it’s Walmart, not Nordstroms. I think frumpy and acid washed blue jeans with the tapered legs when I think of the word Walmart.
I don’t mean this offensively to any of the Moms involved in the project. I have only shopped at Walmart twice in the last 20 years. Once, I purchased a litter box with a door for my cat. Another time, I ran into Walmart during a vacation because I needed suntan lotion. So I don’t have that much experience with Walmart.
But I do have a lot of experience with Target and Kohls. Target is an amazing store where you can get just about anything. Kohls has housewares and clothes for the family. Most of my friends without children go to Target and continue to go to Target after they have their kids.
Shouldn’t Walmart be targeting current Target customers? I mean if these Moms already go to Walmart, then no one needs to suggest to them to go. Walmart needs to get the untapped market of Target customers. When I do have kids, I assume I would just go to Target’s cute baby section and buy, buy, buy! And of course all of my Mom friends go to Kohl’s so I am sure that I would find myself in Kohls. But when I think of Walmart, I think of my friend saying the word and stressing the first syllable as Wallllllllllllmart, the way that someone would say something negative like Durrrrrrrrrr.
And why do the Eleven Moms of Walmart almost all have the same hairdo? Does Walmart make Moms all have the same bob type do?
Also several years ago, there was a lot of negativity around Walmart not providing health insurance for many workers. I think somehow the workers were scheduled to work just under a full time work week and therefore ineligible to receive health benefits. I’m not sure if I have that correct and maybe Walmart has corrected that problem by now. But in NYC, many people talked about boycotting the store that wouldn’t provide health care and whose employees wouldn’t be able to afford it on their own.
Then there was the stories on some nightly show like 20/20 that most of Walmarts clothes were made in sweatshops (80%). But maybe Walmart has fixed that up by now to? I mean these 11 Moms wouldn’t support a company that isn’t PC, right?
About the only thing about Walmart that interests me at the time is that they have a commitment to being green. So I think that Walmart needs some new marketing people because
Hugs,
marlene
Topics: Uncategorized | 4 Comments »
November 25th, 2008 at 9:55 am
I thought I’d read back a ways… and so of course I came across this.
Don’t worry you had me laughing.
If you ever want to chat about why I ended up agreeing to be one of Walmart’s Eleven Moms after turning them down the first 4 times? Let me know.
But I do suspect it’s a bit more about humor than confusion!
As for the hairdos? Interesting point. But I blame hairdressers. Given that most of the original moms went for salon makeovers right before doing those pictures it must be that! Me? I couldn’t get my hair that flat at home with 2 people to help me – if you ever meet me in person? You’ll see. My usual “hair style” consists of “dammit, where’s something to pull this back with? ahhhh better, now I can see to Twitter.”
;)
~GeekMommy
Lucretia Pruitts last blog post..Even a Chatterbox like Me Listens…
November 26th, 2008 at 3:01 am
Their hairdos do all look the same. I am stalking geekmommy and saw her comment here.
December 2nd, 2008 at 3:12 am
I really like what you had to say here! It’s about time! Would you mind if I placed a link back from my blog?
May 26th, 2010 at 7:16 am
You might haven’t intended to do so, but I think you’ve managed to express the state of mind that a lot of individuals are in. The sense of wanting to help, but not knowing how or wherever, is something a lot of us are going via.